Marketing Specialist - Marketplace for Academics & Deecosystem (Deepublish Group)
Join Deepublish Group, a dynamic and innovative company at the forefront of academic publishing and digital ecosystems, as our Marketing Specialist for Marketplace Dunia Dosen & Deecosystem. Based in Sleman, DI Yogyakarta, you will play a pivotal role in driving the growth and success of our marketplace platform. This is an exciting opportunity to be part of a team that is shaping the future of academic publishing and digital ecosystems in Indonesia.
As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our marketplace platform, engaging with academia, and driving user acquisition and retention. You will work closely with cross-functional teams to ensure that our marketing efforts align with the company's goals and objectives. With your expertise in digital marketing, you will help us reach our target audience and achieve our business objectives.
📋 Tanggung Jawab Pekerjaan
- Develop and implement marketing strategies to promote our marketplace platform, targeting academics and researchers.
- Conduct market research to identify trends, opportunities, and challenges in the academic publishing industry.
- Create and manage digital marketing campaigns using platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Collaborate with the sales team to drive user acquisition and retention.
- Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
- Stay updated with the latest trends and best practices in digital marketing and academic publishing.
- Prepare regular reports on marketing activities and performance metrics.
- Assist in the development of marketing materials, including website content, email newsletters, and social media posts.
🎓 Kualifikasi & Syarat
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably in the academic publishing or digital ecosystem industry.
- Proven experience in developing and implementing successful digital marketing campaigns.
- Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Proficiency in English, both written and spoken.
- Familiarity with academic publishing and digital ecosystems is a plus.
🛠️ Keahlian
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